nonprofit qualitative measures/outcomes

Using Imperfect Metrics To Evaluate Organizations & The CEO


Using Imperfect Metrics to Evaluate Organization and the CEO.

BY: Eugene Fram

At the beginning of the year, the directors conducting the evaluation and the chief executives agree on jointly developed goals and outcome expectations. The full board must ratify the goals, which should be achievable but challenging. Some goals are clearly quantifiable (e.g. membership data, revenues) and readily available.