Once Again: Who Should Be Involved in Fund Development and How?

Once Again: Who Should Be Involved in Fund Development and How?

By Eugene Fram

This is a perennial question. Following are suggestions that many will find of interest.

The Board of Directors
• Board members should a have to provide an annual donation, be able to generate contributions from other sources or donate time. (“give or get”).
• Even if cash donations are modest, 100% of board members should make a contribution each year. Funders look at this percentage as a surrogate measure of board interest and involvement in the organization.
• Two type of person should be involved in development. One is the talented person who is highly comfortable with the development process. The other is the person who may lead other board members to unknown
sources. For example: relatives, neighbors, college friends, etc. who can contribute.

The CEO and the Board
• The CEO should act as a “scout” for fund development potentials and then alert board members to support his/her activities as “reinforcements” when the board has approved the project and is prepared to make a
proposal.
• If the CEO is going to assume this role, it is important that the person have the president/CEO title.

A Foundation
• With the aid of legal counsel, establish a development foundation. It needs to have its own small board and a volunteer as its leader.
• This format can have legal, financial and communications issues and has to be thoughtfully implemented.

Volunteers
• Seek volunteers or experienced sales person who have expertise in managing fund raising events such as dinners and silent auctions. These events can raise substantial funds.

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