Gold Standards for a Strategic Mission Focused Nonprofit
By Eugene Fram
The following is Google’s mission statement:
To organize the world’s information and make it universally assessable and useful.
This twelve-word expression of purpose should serve as a shining example to nonprofit boards that wrestle with the development of their own mission statements. Typically the process takes huge amounts of time as boards struggle to accommodate a wide range of viewpoints.* Too often the resulting statements tend to be complex and hard to understand.
Here are some approaches that are of fundamental importance to building strategic strength in a mission-focused nonprofit: (more…)