Nonprofit Directors Can Be Effective Ambassadors
By: Eugene Fram
Directors are definitively not rock stars! Yet business boards are suggesting greater visibility for those individuals whose names are on their letterhead, according to a recent article in a Canadian magazine. * The commercial rationale behind this growing trend is that well regarded and knowledgeable directors can make the best ambassadors to a wide variety of stakeholders, the most important group being stockholders.
The nonprofit board, in my opinion, is uniquely qualified to emulate this new corporate board focus. (more…)