Nonprofits Can Build a Stronger Brand With Internal Marketing
By: Eugene Fram
Nonprofit branding is an important topic to nonprofit directors and managers with nonprofits wanting to differentiate their services, images and reputations. Some organizations are spending substantial dollars to assess and build their brands.
Most nonprofits with which I have had contact are not aware whether not all their employees and board directors are brand loyal to their nonprofit organization. Many independent contributors (accountants, counselors, social workers, trade association executives, etc.), who work for nonprofits, see their loyalties as being related to their professions not their employing organizations. (more…)